Champion, the renowned sportswear brand, has made a significant impact on the industry with its exceptional products and market presence. As we explore the brand’s valuation, we will delve into its market worth and examine its influence on the sportswear industry.
In 2013, Champion’s sales at retail exceeded $2 billion, and the brand has continued to experience steady growth ever since. A testament to its popularity, Champion’s dollar share in activewear rose from 6.4% in 2008 to an impressive 11.1% in 2013. Currently positioned as the third-largest activewear brand after Under Armour and Nike, Champion has also secured the second spot in the sports bras category. This further demonstrates its success and ability to cater to the diverse needs of active individuals.
Champion’s position in the retail market is equally impressive. For the spring of 2014, the brand secured over 9 miles of retail space in both sporting goods and department store channels. This fantastic achievement highlights its ability to captivate key players in the industry and secure highly sought-after retail locations. Champion’s success has been significantly boosted by the “active megatrend,” fueled by the increased participation in fitness activities and team sports. As a brand positioned as an “everyday” choice for amateur athletes, Champion successfully differentiates itself from premium competitors such as Nike and Under Armour.
In this article, we will delve further into Champion’s sales growth, retail presence, its significant position in the activewear market, as well as its ingenious brand strategy and partnerships. Join us on this journey to explore the power of the Champion brand and its impact on the sportswear industry.
Champion’s Sales Growth and Retail Presence
Champion, a renowned sportswear brand, has experienced tremendous sales growth and established a strong presence in the retail market. In 2013, the brand’s retail sales exceeded $2 billion, showcasing its significant market worth and industry impact. This impressive sales figure has continued to grow, highlighting the brand’s popularity among consumers.
In 2014, Champion secured over 9 miles of new retail space across sporting goods and department stores. This remarkable expansion represents a 10% increase from the previous year, further amplifying Champion’s position in the retail market. The brand’s ability to secure such extensive retail space demonstrates its appeal and demand among consumers.
Champion’s remarkable sales growth and its substantial retail presence are a testament to the brand’s success and continued relevance in the sportswear industry. With a strong foothold in sporting goods and department stores, Champion continues to cater to the needs and preferences of the sporting community, further solidifying its place as a prominent player in the market.
Champion’s Position in the Activewear Market
Champion, a renowned activewear brand, has established itself as a strong player in the activewear market. With a dollar share of 11.1% in 2013, Champion holds the number two position, trailing behind industry giants Under Armour and Nike. Despite this, Champion’s position remains impressive, especially in the sports bras category, where it leads the market. This highlights the brand’s success and popularity among consumers who seek high-quality activewear options.
Champion’s Brand Strategy and Partnerships
Champion, the renowned sportswear brand, has implemented a robust brand strategy to position itself as the ultimate choice for amateur athletes. One key aspect of this strategy is forging strategic partnerships with prominent organizations. By aligning with esteemed entities like the ESPN Wide World of Sports and US Lacrosse, Champion has not only enhanced its on-field presence but also bolstered its credibility in the sports industry.
The collaboration with the ESPN Wide World of Sports, which hosts numerous sporting events and competitions, provides Champion with invaluable exposure to a wide range of athletes and enthusiasts. Similarly, the partnership with US Lacrosse, the national governing body for lacrosse, allows Champion to tap into the lacrosse community and solidify its position as a trusted brand in this sport.
In addition to these sporting collaborations, Champion has extended its reach by teaming up with esteemed urban and lifestyle retailers. By joining forces with Urban Outfitters and Supreme, two influential brands in the fashion industry, Champion has expanded its visibility among the target consumer base. This diversification enables Champion to cater not only to athletes but also to individuals seeking stylish activewear options.