How Much Is Dos Hombres Worth
Constellation Brands has taken a minority stake in Dos Hombres, the mezcal brand started by “Breaking Bad” stars Bryan Cranston and Aaron Paul. The financial terms of the deal were not disclosed, but celebrity alcohol brands can be very lucrative. In 2017, Diageo purchased George Clooney and Rande Gerber’s tequila brand, Casamigos, for $1 billion. Dos Hombres will continue to be independently owned. The mezcal category, particularly the ultra-premium segment that Dos Hombres belongs to, has shown significant growth. A 750-milliliter bottle of Dos Hombres sells for around $65.
The Journey of Dos Hombres
Dos Hombres, the mezcal brand created by Bryan Cranston and Aaron Paul, embarked on its journey two years ago. This celebrity alcohol brand ventured into the F&B sector, capitalizing on the growing trend of celebrities becoming entrepreneurs. Recognizing the immense growth potential of the U.S. mezcal market, Constellation Ventures, the venture capital arm of Constellation Brands, invested in Dos Hombres.
Dos Hombres mezcal is painstakingly crafted from agaves of the espadin varietal. These agaves are cultivated for six years before the intricate process of processing and distillation commences, ensuring a high-quality end product. As part of the ultra-premium segment, Dos Hombres aims to capitalize on the remarkable growth witnessed in the mezcal industry, which has experienced a 14% increase over the past year.
The commitment to excellence drives Dos Hombres to establish itself as a leading mezcal brand. With the endorsement of Bryan Cranston and Aaron Paul, coupled with the increasing popularity of celebrity alcohol brands, Dos Hombres strives to tap into the growth potential of the U.S. mezcal market and cement its position as a sought-after and iconic mezcal brand.
Dos Hombres’ Performance and Reviews
Dos Hombres, the mezcal brand co-founded by Bryan Cranston and Aaron Paul, has garnered mixed reviews from consumers. While their Tobala mezcal has been praised for its smokiness and rich flavors, their Espadin mezcal has faced criticism for being short and lackluster in taste. In fact, some reviewers have even expressed disappointment with a rubbery flavor in the mezcal.
Another aspect that has been a topic of discussion among consumers is the price of Dos Hombres mezcal. With the Tobala variety priced at $340, some have raised concerns about affordability. These mixed reviews and concerns haven’t dampened the attention and praise Dos Hombres continues to receive from loyal fans of Bryan Cranston and Aaron Paul.
Despite the contrasting opinions, Dos Hombres remains committed to its journey of building a successful business. With a focus on hard work, the brand aspires to become the best-selling mezcal in the world. The team behind Dos Hombres acknowledges the importance of consumer feedback and aims to address any criticisms, continuously striving to improve their offerings.
